Artline emerged as one of the earliest online portals to feature information on both artsits and art dealers globally. Beginning in 1995, Artline provided monthly features on artists and gallerists for nearly three decades. Each feature offered deeper insight into the exhibition history, work, personal life, and artistic practice of those involved. Toward the end, Artline began documenting artists and their process in a series of short documentary films titled artline | 180 seconds.

Polar Signal initially came aboard in 2010 by redesigning the everchanging website, eventually converting the large scale site into a more streamlined responsive format. Responsive email designs were also custom coded monthly and launched in conjunction with rotating homepage designs.